Dessange is positioned to become the leader in the upscale salon franchise market in the U.S.
Dessange salons have become known throughout Europe over the past 20 years as the place where customers can count on both a trend-setting style and VIP treatment. Now we’re growing in the United States and adding 200-300 locations over the next decade. We’re looking for franchise partners who want to help us make French beauty more accessible in the U.S.
At Dessange we know that the winning formula in the upscale salon franchise business is to approach the business as both an artist and an entrepreneur. We provide the beauty acumen; you bring the business smarts.
Here are four highlights of the Dessange salon franchise business model.
1. We are the salon for Balayage
Balayage, arguably one of the most-requested color services in the world, is a longtime Camille Albane specialty. Dessange Paris, Camille Albane’s parent company, created Balayage in France the early 1970s, so we are the experts when it comes to Balayage, and we’re extremely proud of it. The Balayage technique can cost hundreds of dollars at exclusive European salons, but the same process is much more affordable at Camille Albane. While clearly not a discount provider, we seek to to be an “affordable luxury” for our target demographic. And color services are increasingly important as Baby Boomers and Gen X’ers are spending more to look younger, while younger customers are spending more money to express themselves with fun, funky experimental hair color. In our industry, color is a big driver behind an 8% growth in sales each year.
2. Our position in the upscale market
The timing of Camille Albane’s growth in the United States couldn’t be better. While there are a lot of branded, low-price providers in hair care — chains such as Supercuts, Great Clips and Hair Cuttery — the upscale salon niche is highly fragmented and dominated by independent salons that generally do not have the business sophistication, marketing savvy, research and development, and training for stylists to stay current and relevant for the long haul. That makes this an excellent time to become a Camille Albane salon franchisee. We are opening salons in the Southwest and Midwest and are looking to grow our footprint in metro markets throughout the U.S.
3. Our value proposition
If you walk into most high-end salons where customers are spending $200 or more on a haircut, the service experience is not that different from what you might find at an affordable or value-priced salon. At Camille Albane we do things in a noticeably different way. From the moment customers step in the door, they can expect to be pampered and treated like VIPs. And the value we offer is extraordinary. The pampering, relaxation and satisfaction a client encounters at a Camille Albane salon franchise is usually only found at much pricier salons. It’s one of the important ways Camille Albane stands out.
We’re seeking franchisees to help us grow our brand in the United States. To find out more about Dessange salon franchise opportunities, please explore our research pages and our blog. To find out more fill out this form for a free Franchise Information Report. We’d love to hear from you.