Who Are My Dessange Customers?
The Dessange guest is highly sophisticated and values exclusivity
Historically, the core Dessange customer has been a highly sophisticated modern woman 35 and older, but that profile is expanding to include younger generations. Dessange can also accommodate the male customer and younger guests. In fact, Millennials, the generation born between the early 1980s and 2000, and the male customer are the two fastest-growing luxury market customers.
The Dessange customer is always one step ahead and possesses a polished sense of confidence and elegance — a certain savoir-faire. They will pay more for items that are of the very best quality, and they value exclusivity. They appreciate the experience of true beauty, inside and out, and prefer elegant surroundings. They prize close relationships with their stylists, massage therapists and aestheticians.
Catering to the VIP customer
Clients are treated like royalty by our elite master stylists and estheticians, all of whom are painstakingly educated in exclusive Dessange techniques.
At Dessange we don’t see barriers when it comes to the delivery of exceptional service. We cater to the customer who has careful, discerning judgment. They expect more than good customer service. They want continuous value and an undisputed best-in-class experience. They expect to receive the highest level of expertise and knowledge. This is where Dessange excels.
“Dessange has the best reputation in the industry in Europe,” says Charles Moyse, owner of the Dessange Paris salon and spa in Houston. “They are known for their leadership, innovation and training facilities. We take our creativity to the limits, and yet we are also grounded in tradition.”
The luxury market
An investment in a Dessange salon and spa franchise is a unique and unprecedented opportunity for the visionary entrepreneur in America. That’s because there’s very little competition in the franchise luxury hair salon industry. There is no dominant brand or franchise, mainly just independently owned brands and salons that have not achieved the worldwide reach and influence of Dessange. There is a wide opening for a franchise brand to become the leader and take the largest part of the market share in the elite salon space.
“When you hear the word Dessange Europeans immediately think of luxury,” Charles says. “The most important thing about the look is that when you are finished you feel like a movie star or a model on the pages of Vogue.”