Franchise signings are up over 70% from previous year
Dessange Group North America is rapidly bolstering its footprint in North America by expanding the iconic Fantastic Sams salon franchise, opening new locations of its popular French salon franchise, Camille Albane, and attracting new interest in its luxury Dessange salons and spas.
The hair salon segment is seeing strong year-over-year growth and is attracting investors with its stability and high market demand. Fantastic Sams saw a 71% increase in franchise signings from the previous year, and the pipeline of prospects across all three brands is up over 700%.
The three salon brands give Dessange Group North America market dominance across the entire industry: the value segment with Fantastic Sams, the upscale salon segment with Camille Albane and the luxury segment with Dessange. Currently Fantastic Sams has over 1,100 locations open, Camille Albane has nearly 300 and Dessange has nearly 400, spread globally in over 34 countries.
Since its recent acquisition by Dessange International, Fantastic Sams has been undergoing a brand evolution, introducing a new store model, a new operating system and a focus on increasing owner profitability. The favorable results demonstrate an all-around increase in store revenues, customer loyalty and brand awareness.
Camille Albane and Dessange are newer to the US market but are attracting customers and investors in the upscale and luxury markets.
Source: Franchising USA magazine