Dessange franchise

Dessange Paris Launching Masstige Hair Collection in U.S.

Dessange franchiseFRENCH LOCKS: Dessange Paris, a hair care line established by stylist Jacques Dessange in 1954 and licensed by L’Oréal to manufacture products in France and now in the U.S., is launching its debut masstige hair collection stateside in mid-September exclusively at Target.

The range, priced between $9.99 to $11.99, will consist of 14 stockkeeping units divided into four collections — California Blonde, Solar Blonde Naturale, Salon Color Restore and Oleo Miracle — addressing color preservation, shine, lightening and manageability. The house of Dessange, which is celebrating its 60th anniversary this year, created signature looks for iconic actress Brigitte Bardot and later was the official hair partner of the Cannes Film Festival.


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